A Nose For Numerology
Chanel No 5 the world's most famous perfume was so named because it was the lucky number of it's co-creator fashion designer, Coco Chanel.
Apparently she told perfumer Ernest Beaux, who created the fragrance on her instructions 'I always launch my fashion collections on the 5th day, of the 5 month, so number 5 seems to bring me great luck'
Since it's estimated that 90 years on from its launch that a bottle of it sells every 30 seconds somewhere in the world, it would seem she was right!
One of the most famous quotes about the iconic perfume was made by 1950s Screen Goddess, Marilyn Monroe, who when asked what she worn in bed replied: " “What do I wear in bed? Why Chanel No. 5 of course”.
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Posted on Thu 7th Jul 2011 21:31:47
